- Catalyze audience participation at an art & technology event.

- Create symposium for multi-media art and food festival.

- Rescue a Web 2.0 viral marketing project by creating a better teen ideation session.

- Increase attendance at national Music & Arts Festival by 16%.

- Catalyze organization development at non-profit artspace.

- Prototype a co-working space.

Situation: The managing director of a non-profit performance space was organizing the 5th annual iteration of a music and art festival. The festival had dates scheduled in Los Angeles, Minneapolis, and New York.

Critical Issue: The earliest festival events were only one-week away and the director was concerned about not meeting their attendance goals.

Reason: Small organization utilized a mostly volunteers staff and was working with a tight budget. They lacked enough accountable staff with marketing skills to trust with a final PR push.

Vision: To devise and execute a Web 2.0 marketing push to help the festival reach its attendance goals. To measure labor costs of marketing the festival to improve future planning.

Results: We provided those capabilities. We devised and executed a web 2.0 marketing plan that increased awareness of the festival. We instigated new relationships and interviews with journalists. We delivered marketing cost data and an expanded media list to improve future festival planning. Overall, festival attendance increased by 16%.