- Catalyze audience participation at an art & technology event.

- Create symposium for multi-media art and food festival.

- Rescue a Web 2.0 viral marketing project by creating a better teen ideation session.

- Increase attendance at national Music & Arts Festival by 16%.

- Catalyze organization development at non-profit artspace.

- Prototype a co-working space.

Situation: A leading consumer brand and their creative agency partner needed ideas from the teen demographic for a Web 2.0 viral marketing project.

Critical Issue: Money and time had been spent on an on-line “crowdsourcing” service with no usable results. It was important to include the voice of their target consumer in the development of the project.

Reasons: The “crowdsourcing” service was able to gather many voices but didn’t have the expertise to structure the session to produce usable results.

Vision: Run an ideation session that produced the actionable ideas they needed to develop the project further – in one week.

Results: We provided those capabilities. We created an application process that identified a small group of teens who were not only in the target demographic, but who had the temperament and creative capacity to participate in the session and topic. We structured and facilitated an ideation session that was relevant to the project and to the participants. We produced over 50 actionable ideas and background logic that was usable for further creative development at a fraction of the money that had already been spent on the project.